Virtual1

Being a leader, Virtual1 supports a growing base of clients permanently. Propelled by a wish to establish an individual approach to every partner within one ecosystem, tops of the company wanted to manage relationships assigning roles to users grouped in partner sites, organizations, or other units.

Scoped permissions would get content out to the partners as well as partners would communicate with clients under the same rules available on their corporate websites within the Virtual1’s portal. User grouping in Liferay arranges communication with clients in the way of showing business information on orders, prices, statuses, contracts, etc. to whom it may concern. Each page has a set of modules that displays a piece of proper information for hierarchically dependent employees.

A well-ordered system of communication made a step ahead towards the faster business growth of partners.

It was important to get on board Partners 1 as quickly as possible. Liferay turned out to be the very solution that let us connect partners filling out the registration form and confirm it with one click of a button. We made onboarding as simple as possible, enabling Virtual1 clients to register with the name (or name of the website) and contact data.

Quick deployment of websites for partners with the ready-to-use functionality (portlets) allowed Virtual1’s clients to start their business (with Partners 2) and cooperate way faster.

Undertaking development of corporate portal in the trending telecommunications industry, we were sure to see successful things take off though implementing the system for clients with digital products was nascent.

From a marketing perspective, Virtual1 didn’t need to use interests broadcasted by clients via social networks. Selling in the B2B segment, Virtual1 does not need to focus on buyer behavior and interests, unlike B2C customers being targeted everywhere. However, it is crucial to ensure secure access for its clients to portal websites. In Liferay, roles and permissions are provided for personalization of content for user groupings through the hierarchical concept.

Doing business is not just a race for revenue figures. Understanding it, Virtual1 wanted to offer its partners an individual online space highlighting their individual style. Due to themes, the same functionality can have a different look for partners aligning with their corporate style.

A custom theme is an element of identity for companies (Partner 2). Using corporate colors and custom positioning of content blocks helps optimize the usage of the website and make it more familiar. Offering a wide range of portlets, Liferay is good enough to compose a website with ready-to-use capabilities, not inventing features time after time.

The reusable concept is trending in enterprise software development last time as well. It accelerates time to market and saves spending for development.

As a result, 1Portal, a Liferay-based online collaboration hub, was designed to enable partners to control their wholesaling telecommunication services directly.

The second major task we had to tackle was how to show unique content for every single partner.

Liferay is designed to allow managing unlimited portal instances on a single server. It freed us to deploy a new single website with its domain name with light customizations in a week. Multiple portal instances from a single Liferay installation made it possible for Virtual1 to cooperate with partners directly.

At the same time, partners increased opportunities in building a business with their clients and delivered services to the end customers separately. Each partner website data is kept separate from others so they can perform quoting and ordering disclosing it only for end customers.

We solved a task of partners' growth with quick starting and content separation.