Why does technology stack matter? Learn how the right tech stack can
affect the success of your product.
Explore the top 7 popular tech stacks that are popular among businesses
and IT community.
Forbes 100 and their choice of a tech stack. What is the key to success?
How to select the most appropriate technology stack and safe money: our
What do you need to rely on when choosing a tech stack? Find out practical
tips shared by our Software Architect.
Learn how Aimprosoft can help with a choice of tech stack by reading about
one of the projects we assisted to develop and the way a correctly chosen
stack contributed to the product’s success.
on our blog, we wrote about how the discovery phase is important and
compared this stage to the architectural plan for a house. Now, continuing
the construction topic, we can say that the stack of technology is like the
materials that the builder will use while building the house. Therefore, the
tech stack choice should be taken seriously because it influences how long
the house will stand and whether it can withstand strong winds or natural
If you look at famous companies like
Amazon, you can see that apart from efficient marketing strategy, modern design,
and great CX, a significant part of their success depended on properly
chosen, reliable tech stacks. Thus, stay tuned to learn how to choose the
right stack for your future product that will help you thrive and establish
the firm position in the market.
Why is tech stack influential?
The choice of your tech stack determines the sort of product you can
develop, how effectively it can operate, and ultimately determines its
viability and prosperity. Let’s try to understand in more detail why
selecting the right technology stack is so important. We’ve highlighted
several essential reasons for you:
Choice of technology stack determines the product’s performance, security,
and software reliability.
The technologies chosen as part of a future product’s core tech stack can
significantly impact that product’s ability to scale effortlessly.
If you eventually change your mind regarding the chosen tools, it may be
rather challenging to change the technology stack that you’ve already
picked. For example, it is not a simple operation to convert a whole
system from Ruby to PHP. Thus, choosing the right technology stack based
on your product’s needs and requirements can avoid reworks and
significantly save time and, therefore, money. Also, we recommend reading our guide about how to outsource PHP web development.
However, in certain cases, migration from one tech stack to the other is
still highly necessary, as the stack chosen at one point in time may be
outdated and no longer efficient at the current moment. A bright example
of such as scenario is a growing tendency of migrating mobile apps from
Objective-C to Swift.
As we can see, all of these factors are significant and demonstrate that a
correctly chosen tech stack can bring a significant benefit to your product.
That’s why the choice of tech stack should be approached rather
carefully, especially if you are not a tech-savvy product owner.
Continue reading to understand the structure of a tech stack and how to
decide what technology stack is right for your project.
Tech stack structure
A tech stack is a set of software tools used by software engineers to build
mobile, desktop, or web applications. The technological stack consists of
two main parts: front-end and back-end; in simple words, client side and
server side of the product. Each part consists of programming languages,
libraries and frameworks, and other tech tools. Other components that may
compose the structure of the tech stack can be middleware, various
third-party integrations, such as BI tools, analytics software, payment
gateways, and many others, depending on the needs of the product. Let’s look
at the main components more precisely.
Front-end technology stack
All users interact with the client-side of the product, called front-end.
This is a visible part of your solution. Examples of front-end technologies:
HTML 一 a hypertext markup language used to create and display electronic
CSS 一 it is in charge of the web and single page’s format and layout.
Font styles, sizes, design, color, and other web page elements are all
language that let’s construct dynamic elements on web pages using
libraries and frameworks such as jQuery, React, Angular, and Vue.js.
Back-end technology stack
The back-end stack is an invisible part of the product that comprises
technologies that operate in the background to store and handle data,
process and respond to the incoming requests, and allow the front-end to
accomplish its job. Back-end includes the following technologies:
Frameworks and libraries: Ruby on Rails, Spring Boot, .NET, Django, etc.
Databases: Microsoft SQL Server, MongoDB, MySQL, PostgreSQL, Oracle,
Web servers: Apache, Nginx, Microsoft’s Internet Information Server (IIS),
Cloud infrastructures: AWS, Microsoft Azure, Google Cloud, Heroku, etc.
Some programming languages and frameworks are only suitable for building
applications for either an Android or iOS platform. Let’s take a deeper look
at the technologies used to create mobile apps.
Most common programming languages 一 Java, Kotlin
Development Tools 一 Android Studio, Android SDK
Most common UI frameworks 一 Jetpack Compose, Android UI, UI kit
Most common programming languages 一 Objective-C, Swift
Development Tools 一 Xcode, AppCode
Most common UI frameworks 一 UIKit, SwiftUI
Hybrid mobile app development entails producing mobile apps
for several platforms at the same time. Such apps are created using a mix of
web and native technologies. Developing an app for several platforms may
provide your business with certain advantages, such as helping you reach a
larger target audience, saving time and money on the development, increasing
time-to-market, and others. The most common frameworks for hybrid mobile
apps 一 Unity, React Native, Xamarin, and Flutter.
Having explored the basics of the technology stack, let’s examine the most
popular tech stack on the market and their main characteristics.
Top 7 popular tech stacks for businesses that aim to succeed
It is no secret that choosing between an innovative technology stack and a
time-tested one is recommended to choose the latter. Let’s look at a few
popular, well-established tech stacks that are quite popular and credible
among the IT community and business owners.
Technologies included in tech stack
Linux, Apache HTTP Server, MySQL, and PHP/Perl/Python
LAMP was one of the first open-source software-based stacks to
gain widespread popularity. It is widely used among developers
since it is adaptable to various web pages and apps. This stack is
frequently used to save money on web development.
60+ frameworks and platforms are in the .NET stack, including CLI
languages spread across 13 layers
Developers use .Net technology to construct a functionality and
bug-free framework for dynamic and interactive online programs and
MongoDB, React.js, Node.js, Express.js
The stack is designed to make the web app development process more
fast and smooth. The stack is also quite efficient for startups
since it’s cost-effective, open-source, and very popular among top
MongoDB, Express.js, AngularJS, and Node.js.
The MEAN stack’s technologies are also free and open-source, with
a friendly community where developers may seek assistance. The
tech stack works great for startups and small businesses that aim
to build dynamic web apps and websites.
Ruby on Rails
Great for startups that plan to develop database-backed web
applications. It helps build easy-to-maintain, scalable
applications. RoR development framework enables the creation of
lightweight applications RoR comes with lots of libraries that
make development rather time-efficient.
Spring, Spring Boot, Hibernate, Wildfly, Linux NGINX.
Java stack has huge community support and is considered one of the
most reliable technologies. Enterprise solutions, banking
applications, mobile apps, and much more can be developed with
Redux, Redux-Saga, Storybook, Jes, Redux Persist, and other
React Native is a mature and well-established technology for
building cross-platform mobile apps. Developers prefer React
Native because of its code clarity and simplicity. With the help
of this stack, businesses can create mobile apps that provide a
great native-like experience, increase time-to-market, and
decrease development costs.
*Java is a rather comprehensive term. These are standard Java
technologies that are usually meant by “Java tech stack.”
To summarize, we can say that the examined well-established tech stacks have
more advantages over emerging ones since numerous top companies already
prove their reliability. On top of that, they are supported and constantly
updated by a giant community of tech professionals and enthusiasts.
Forbes 100 and their choice of tech stack
Most big companies can declare that the technology stack had a significant
role in their success, and it will not be a lie. Let’s glance at some
examples of successful digital products and the technology stacks that
helped them thrive.
A few words about the product. Netflix is a well-known
streaming platform with an extensive library of films and television series.
The company has 203.7 million customers globally as of January 2021 and
spent $11.8 billion on content production in 2020. Yes, Netflix’s success is
truly remarkable. We believe you can create a world-class service, and here
are the technological stacks used to build a Netflix-like video streaming
Technologies worth mentioning.
How has the tech stack contributed to the product’s success?
Thanks to its technological stack, Netflix is compatible with a wide range
of platforms, including browsers, smart TVs, smartphones, and game consoles.
React, and JS UI frameworks are responsible for Netflix’s user-friendly
interface. Netflix’s usage of Python results in scalability and strong
security of the product, while usage of Kotlin grants necessary tooling
A few words about the product. Since 2013, Slack has become
a corporate messenger that has helped millions of people streamline
communication and collaboration within companies. At the end of March 2020,
Slack reported that the system was being used by a record 12 million people
at the same time. Now let us take a deeper look at the technologies that
aided in the app’s success.
How has the tech stack contributed to the product’s success?
Thanks to Electron’s cross-platform nature, this desktop program is
available for Windows, macOS, and Linux. Slack relies on MySQL technology
for high availability, scalability, operability, extensibility, and
performance. Since security is one of the top priorities for Slack, constant
monitoring of the infrastructure was possible through a centralized logging
system enabled by the usage of StreamStash, Elasticsearch, and ElastAlert.
In turn, scalability is achieved with the help of Kafka.
A few words about the product. Snapchat is a picture and
video-based mobile messaging app. There are over 265 million active Snapchat
users throughout the world. In the United States, 75% of Millennials and
Generation Z are Snapchat users. This achievement was aided by using the
correct technological stack; let’s look deeper at these technologies.
Programming Languages 一 Java, Swift, Kotlin,
How has the tech stack contributed to the product’s success?
Snapchat uses Amazon Web Services (Route 53, CloudFront) for hosting. Google
Compute Engine is used to improve automated scalability for a large number
of users and to handle temporary data storage. NoSQL is the main database
that can manage a high number of structured data while being flexible.
As you can see, the best tech stack can bring long-term success to your
product. With the correct tech stack, you can provide your app with
scalability, high-level security, and modern functionality and gain a
Factors to consider when choosing the right technology stack: our tips
After reading the previous part of our article, you’re undoubtedly wondering
how to pick a tech stack that will help achieve the success of the popular
products listed above? The answer is to know the list of factors that should
be considered carefully in order not to choose your tech stack that doesn’t
fit the requirements and specifics of your product. Thus, let’s examine all
of the important criteria for picking a tech stack.
Type of the product
When choosing the technology stack, it’s important to take into account the
type of product you aim to build, namely, its complexity, business
objectives you aim to achieve with it, the load it’s supposed to withstand,
its size, and potential growth. The more complex the project is (e.g., if
you want to
make a social media app
or an enterprise solution), the more sophisticated combination of tools it
will require to implement its functionality.
Your financial capacity
Despite the fact that most of the tools are ready-made or open-source,
product owners still need to consider several important aspects that can
affect their budget: the developer’s rate that varies depending on the
specialization, licensing fees, and product’s maintenance costs. Ready-made
tools allow building products faster, however, may be limited in terms of
flexibility when it comes to the implementation of custom features. Thus,
affordable technologies may have their own risks.
In turn, when it comes to hiring developers, we recommend searching for
those specializing in the most well-established and popular technologies
since it will be easier to find a replacement for the developer in case of
an emergency or necessity in expanding your existing team.
For instance, according to
you’ll be able to acquire assistance for your application quickly and
It is necessary to consider the growth possibilities and requirements before
approving the technology stack. The function of a tech stack in an
application’s scalability is to handle the growing volume of users and load
and enable the expansion of the functionality. For instance, if you want to
create an IoT app, you should rather carefully choose the tech stack since scalability is
one of the most important aspects to consider when developing such products.
You should select a technology stack that allows the addition of new
compelling features and withstands unpredictable increases in user numbers.
Here are some examples of popular scalable tech stacks and separate
technologies: MEAN, MERN, RAD, Node.js, React, etc.
It’s no secret that security is critical at all times, and it’s also
essential to recognize that the risk of cyber attacks grows every year as
technological progress grows. For example, if you are planning to
build a video chat app, messenger, medical software, or any other solution that contains rather
sensitive user information, it is worth protecting yourself with a reliable
text stack, excluding all the risks. For example, most popular frameworks
like Node.js contain security guidelines.
It’s important to determine whether or not your team will be able to
maintain the application once it is deployed. This is the following step
after you finish developing your app, and it’s also linked to your tech
stack selection. Unless you intend to cooperate with an
outsourcing software development company
that provides product maintenance services after its implementation, you
should take into account your team’s experience when choosing a tech stack.
It will be better if you know for sure that your team will be able to use a
tech stack successfully and doesn’t require additional training; otherwise,
there is no need to consider one.
What determines the cost of the tech stack?
So, now that we’ve covered the fundamentals of choosing a technology stack,
it’s time to turn our attention to the topic of money. We understand that
startups are frequently on a limited budget. That’s why, in this part, we’ll
show you what factors influence the price of a tech stack and provide
recommendations on how to save money.
So what are the factors that affect the cost of a tech stack?
Popularity and maturity
The price of the technology stack is greatly influenced by it’s maturity
and popularity of specific technologies. The old and popular
technologies are proven, reliable, and have a large pool of specialists
to choose from. You can always find developers specializing in Java but
finding Clojure developers will be incredibly difficult. Thus, the fewer
specialists who know the new or “unpopular” technology, the more
expensive their price tag is.
Therefore, it is always better to turn to the old school. However, we
stress that technologies should be both popular and mature since solely
the popularity of the project isn’t the only aspect to rely on, while
the maturity of certain technologies may sometimes go together with an
insufficient pool of specialists to choose from.
Certain technologies can be very expensive because licensed solutions
often have subscriptions, which can include fees for traffic, CPU, and
usage in general.
Cost of maintenance
Most companies that employ software systems spend a considerable part of
their money on the system’s maintenance since the work with the product
doesn’t end when it’s released. When choosing a tech stack and hiring
developers with the corresponding expertise, mind such expenditures.
Product maintenance often includes spending on the solution’s
optimization, functionality expansion, bugs identification, fixing, etc.
Hence, consider opting for cheaper open-source technologies that can be
updated and changed without limitations.
How to save and gain?
We’ve explored the factors that affect the price of a teсk stack. Now let’s
find out how you can save money.
Find an experienced and proven software vendor
Choose a software vendor that will understand your needs, provide
proactive solutions to support your vision, and be a trustworthy
partner. The professional software company will also assist you in
lowering the charges of your tech stack. They are experts in their field
and will undoubtedly advise you on cost-cutting measures.
For instance, when our customers opt for our services with the request
to develop document management systems, we always recommend opting for
the Alfresco Community Edition solution that has robust OOTB
functionality sufficient to cover the essential document management
needs and costs approximately $1,400 and $2,800 depending on the type of
installation. Such an option is significantly cheaper than the custom
implementation of a DMS. And this is just one of the possible scenarios
in which an experienced software vendor can help you lower expenditures.
Looking for a tech stack that will meet your business needs
Please don’t hesitate to contact Aimprosoft so that our specialists
can evaluate your requirements and help with the choice.
Such a recommendation is more accurate for startups with limitations in
terms of budget and for businesses who want to check their idea with
MVP. When it comes to cost, ready-made solutions (e.g., third-party
extensions, community-built tools, etc.) can substantially influence
cost reduction since they help not to develop a significant part of
functionality from scratch, which usually takes lots of time, and as a
Cross-platform tools for mobile development
If the goal of your startup is to create a competitive mobile app, but
budget restrictions put lots of pressure, you can always save money by
employing cross-platform tools instead of native technologies. You may
choose the right technology for your application, which will help launch
an app across several platforms to save resources in this way. One of
the best cross-platform tools on the market in 2022 are React Native,
Xamarin, Adobe PhoneGap, Ionic, Flutter, and Sencha.
Feedback vs Discovery phase
Feedback. When we say feedback about choosing a tech stack,
we mean doing your own research on the market and basing your choice on
users’ feedback. Unfortunately, startups can often choose a technology stack
based on users’ feedback or the opinion of other business owners who have
launched their products. But it’s easy to forget that there’s no
one-size-fits-all solution, and just because one tech stack worked for
another project doesn’t mean it’ll work for yours. Without a proper
strategy, professional research, tech background, and many other nuances,
it’s simply impossible to determine the right stack for your project.
Discovery phase. As we all know, the stack isn’t something
that can be repaired with a wave of a magic wand after the product is
released. So, when it comes to choosing a tech stack, we highly recommend
not skipping one of the most important phases in software development called
the discovery stage. This stage aims to avoid fatal errors, reduce possible
risks, obtain clear technical descriptions, choose the most appropriate tech
stack, and much more. Let’s look closer at those deliverables of this phase
that can help when choosing a technology stack.
Requirements specification 一 with an in-depth analysis
of your requirements and their corresponding documentation, it’s easier
for a software architect to choose the right tech stack that will help
build the project that meets your vision.
Competitive analysis 一 a profound examination of the
direct competitors’ products and the technology stack behind them can help
evaluate tools that should be a part of your solution’s stack.
Feature list 一 the document containing a list of the
project’s features. With this document, the team will be able to
understand what kind of technology your project needs.
Want to learn more about the discovery stage and its benefits and
deliverables for your project?
Now we can understand that shallow research and users’ feedback who don’t
know all the subtleties of your project can only damage your project. But a
team of professionals will gather all the essential information about your
future product and, based on this information, will be able to choose the
most acceptable text stack.
Our experience how to choose a tech stack for your project
Backstory. Since 2013, Aimprosoft has been working on
Genesys PGR, an online platform for the Global Crop Diversity Trust. Genesys is an
online database of Plant Genetic Resources for Food and Agriculture (PGRFA)
conserved in genebanks throughout the world. It’s a smart and сentralized
single entry-point via which users can seamlessly access data from genebanks
for various purposes.
Issues that needed to be resolved. The client approached us
with a request to achieve the following objectives:
allow genebanks to exchange data about their crop collections;
enable breeders to generate new varieties that are resistant to pests,
illnesses, and changing climatic factors using genebank material;
ensure that the platform’s core is easy to access to genebank data;
the ecosystem of libraries and frameworks is constantly evolving. To stay
relevant, Genesys must be kept up to date.
Solution. Our development team used new technologies in the
Genesys Catalog project, including React on the frontend and REST APIs on
the backend. The objective was to transition to React because the frontend
and backend were tightly connected in the old project. React and Angular was
considered for the implementation of sever-side rendering. Our team decided
to continue further using React after the success of the Genesys catalog
In the new version, there is such a feature as visualization with
interactive maps, to create a map-based search for anyone looking to learn
more about crops’ provenance, which made the user experience more brilliant.
For rapid data contribution, the Genesys platform provides APIs and permits
the use of a Java-based Anno upload tool.
Dive deeper into the development process of the Genesys platform and
learn more about how the chosen tech stack helped implement the
product’s functionality efficiently.
Outcome. The choice of technology was made on emerging and
new technologies at the time, which today are among the most popular. Along
with the development of technology, our team has improved the project. The
project is constantly updated and adjusted to the requirements of the
selected technology. The technology stack of this online platform has been
working well for years, ensuring the project’s success. Overall, our
fruitful cooperation with the client and correctly chosen tech stack
resulted in the creation of a top-notch solution of global importance that
allows users to explore more than 4 million plant samples.
So now we can summarize and say that choosing a tech stack may be a
time-consuming and challenging process requiring careful analysis, an
in-depth understanding of your product’s objectives, its potential growth,
and hands-on experience.
The technological stack you choose is a big decision because it will
determine whether the product is able to satisfy end users’ needs and
withstand market competition. Moreover, if you are a growing and promising
start-up, a reliable tech stack, chosen as the result of the efficiently
conducted discovery stage, will also be a significant reason for investors
to support your business. Mind that in case the chosen tech stack contains
outdated or unpopular technologies, it will be difficult and uncomfortable
to maintain the developed product in the long run.
Therefore, to choose a tech stack properly, it is better to hire a team of
experts and conduct a discovery phase. So, if you have an idea for a
start-up, feel free to
contact us, and we’ll help you pick up a tech stack to bring your idea to life.
What factors should be considered while choosing a tech
Here’s a list of a few factors you should consider when selecting a
Requirements for the project: size, type, and complexity, etc.
Availability of IT specialists in the market.
Project flexibility and scalability.
Technical specifications, as well as detailed documentation.
Is it possible to migrate from the wrong stack to the right
It’s a relatively time-consuming and costly process, but it’s
possible. You can swap outdated technology for that which is popular
today. In some cases, it is a necessity since existing technologies
have reached the end of their life, in other words, the end of their
useful lifespan. A good example of such a transition to other
technologies is the online platform Genesys, which we have described
in our article.
Can a tech stack contain different programming languages and
platforms, or should we stick to a single approach?
It’s important to keep technology to a bare minimum, but it’s
preferable if something can be done more efficiently using a
combination of several programming languages or other tools. Take, for
example, Netflix’s tech stack, which combines multiple technologies
that only contribute to the product’s success.
What problems may occur after choosing the wrong stack?
If you choose a technology stack that is not right for your project,
you may face the following issues:
Adopting a new stack will take more time, and building the product
from the ground up will take even longer.
If the tech stack was chosen without the scalability aspect in mind,
there might be issues with the product being able to scale
horizontally and vertically.
It’s possible that you’ll have a hard time finding developers with
There might be security issues resulting from the usage of
We are here to assist with your questions. Write us a message, and we will get back to you shortly.