General project description
Anacapri a Brazilian footwear label produced shoes in a nude and sandy hue, comfortable, and of a casual style. The website is designed to sell the varied flat shoes of Anacapri: sneakers, creepers, espadrilles, as well as bags and accessories. It is oriented on the B2C segment.
It was important to translate a reserved and exquisite style of brand onto the website interface. The e-store was developed on Hybris using a limited functionality to operate in full force.
Thus, we started with the development of missing features to unleash an omnichannel potential of Anacapri. Simultaneously we fine-tuned current layouts and developed a new frontend. There was added a search by categories, filters by products, made tweaks in a slider, icons, and product display on the website. A mobile version was developed on MobifyJS.
A new user- and SEO-friendly e-store attracted new clients, tripled growth of sales during the first month after updates were released, and conquered hearts of Brazilian fashionable women.
Industry:
E-Commerce.
Service:
Frontend Development.
Key Features
- Adapted for mobile;
- Sliders;
- Filter of content;
- Collapsible panels;
- Redesigned with JS components.
Project resources
Team size:
3 Frontend Developers.
Implementation period:
January 2015 — February 2015.
Project technical description
Platform:
- Hybris;
- MobifyJS.
Frontend:
- SCSS;
- Dust;
- jQuery;
- JS.
