Anacapri

General project description

Anacapri a Brazilian footwear label produced shoes in a nude and sandy hue, comfortable, and of a casual style. The website is designed to sell the varied flat shoes of Anacapri: sneakers, creepers, espadrilles, as well as bags and accessories. It is oriented on the B2C segment.

It was important to translate a reserved and exquisite style of brand onto the website interface. The e-store was developed on Hybris using a limited functionality to operate in full force.

Thus, we started with the development of missing features to unleash an omnichannel potential of Anacapri. Simultaneously we fine-tuned current layouts and developed a new frontend. There was added a search by categories, filters by products, made tweaks in a slider, icons, and product display on the website. A mobile version was developed on MobifyJS.

A new user- and SEO-friendly e-store attracted new clients, tripled growth of sales during the first month after updates were released, and conquered hearts of Brazilian fashionable women.

Industry:

E-Commerce.

Service:

Frontend Development.

Key Features

Adapted for mobile;
Sliders;
Filter of content;
Collapsible panels;
Redesigned with JS components;
Support mobile devices with Mobify.

Project resources

Team size:

2 Frontend Developers.

Implementation period:

January 2015 — February 2015.

Project technical description

Platform:

Hybris 5.5.

Frontend:

MobifyJS;
Less - desktop;
Scss - mobile;
Dust;
jQuery;
JSP;
JS (ES5).

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