The promotional products market in the USA depends on the growth of advertising expenditure thereby boosting production of branded corporate items. Imagine, only digital advertising in the US is expected to reach $83.00 billion in 2017 (eMarketer) not to mention spendings for offline media channels. So, what does it mean for suppliers in the advertising specialty market?
Chart 1. US Digital Ad spending chart shows industries consumed investments as of April 2017, eMarketer
What forces the market
Corporate identity gives a business of any size web and offline presence, engaging new followers, growing the army of brand advocates, increasing sales and revenue. When researching to gain the understanding of the field of promotional advertising, we have seen many things which could be branded. It helped us in our work a lot.
There were bolts, piggy-plugs, meat business cards and other unlooked-for items, occasionally spotted along our diving way. It is great that we are living in such world full of diversity.If we advert to figures, they will show more temperate ambitions in popularity of items. The US companies preferred bags to apparel or stationary as gifts and giveaways in 2016, as Statista shows.
Chart 2. Leading promotional products in the US by Statista
No doubt, all seen helped us while developing the custom workflow for a supplier of promotional products.About inevitability of back office automation
Why should B2B suppliers do it fearless? According to Forrester, 68% of B2B buyers in general at our time will do business online rather than through sales representatives. The latter just join to solve problems as consultants at this point.
Futurists are fond of saying about robotization occurring everywhere. The shocking reality is in hand. Forrester predicts that 1 million sales reps will be displaced by 2020. Yes, but back office processes except selling are a matter of high priority to be automated.Why do companies need to go into automatization of workflow for the back office staff?
Suppliers of promotional items and corporate apparel always have to catch the hype of innovations. The range of offered products counts thousands. It is too complicated to keep an eye on all processes and set up a complex workflow using multiple applications, managing different file storages, requesting and confirming tasks manually, and partnering with several 3rd-parties.
There is only one way to pass all Dante’s circles and give consumers desired things. It’s automatization of the back office.
What if to build a back office that will change the routine workflow and save from the idle mode?
As the importance of prompt requests is a chief priority for B2B/B2C companies in the marketing and advertising sector, it is the only sure way to go into automatization the work of a back office staff.
We got thinking about features which make the back office being world-class and how to build a health technology solution. Which changes can lead to major improvements and how they can be done with Alfresco you are pleased to look at the table below.
After improvements, the company-supplier of promotional products can leave behind its “batch and queue” system giving preference to arranged continuous flow.
Simple theory matters not many without a concrete guide. There is a short list in the way of business regeneration:
1. Make a list of improvements you want to manifest in concrete expressions.
2. Find a synergetic partner with proven expertise.
3. Get a quote for your project.
4. And dare upgrade your business.
Well, now you got the perfect formula how to make a world-class automated back office. Today is the perfect day to act.
Next time we will tell you about 10 freezing obstacles which stand in the way of revenue. Stay tuned.
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