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  • #Digital transformation

Shift happens: How to Launch an EdTech Startup in 2022

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Shift happens: How to Launch an EdTech Startup in 2022 article image

Key takeaways

  • Booming, promising, disruptive. It’s all about the market you’re going to enter. Find out how to start an edtech startup in 2022 and what you can claim for.

  • $7.3 trillion is a figure the global education market will reach by 2025. Explore the market trends to set out your niche.

  • The edtech sector doesn’t differ: ups and downs are everywhere. Know more about succeeded startups that reached the stars and top failures you can avoid.

  • Take a look at the monetization models and growth factors that are feasible in the education sector.

  • Clear up how to get funded and build relations with investors.

There’s something we can’t keep back from you: you’re the one who can disrupt the edtech industry. You’re on the way to starting something new to deliver the newfounded society in the digital epoche. In the epoche when teachers with a digital teaching experience are becoming ranked higher than orthodox, who are data-driven decision-makers in their pedagogical approach.

You’re at the point ready to go ahead.

Excitement is mixed with uncertainty about:

  • Where to set out from?
  • How to plan steps when you want to start an education startup like Byju’s, the biggest unicorn in India, or Coursera being in a sweet spot in terms of edtech flourishing?
  • What about money and how to be noticeable for investors?

We’ve got it. In this blog post, we’ll take you through each of those steps in a bit more detail. We will finish by clearing up how you can get what you need in one place with Aimprosoft. Let’s kick off things.

Current vision about an EdTech concept

EdTech is a technology area dedicated to software development in the educational sector held by startups and companies

The roots of what we take as a core of elearning go back to computer-based training emerged in the 1970s. EdTech is often synonymous with online education, but in fact, this very concept includes the entire set of digital tools aimed at improving the efficiency of the educational process.

If you have an entrepreneurial spirit and want to apply your gust to education, you will be named edupreneur, an edtech entrepreneur.

In addition to online schools, interactive courses, and educational applications, there are vendors of electronic systems for educational institutions, training equipment, VR simulators, platforms for corporate training, and other products on the market.

Sorting out, EdTech refers to the usage of technological power to improve or manage the learning process while elearning is a way of internet-based learning as an alternative to a traditional classroom.

EdTech market is on a roll: why you should start an EdTech company in 2022

Education is one of the world’s largest industries, accounting for over 6% of GDP. Holon IQ analysts predict the total volume of the global education market will reach $7.3 trillion by 2025.

If want to start an edtech company, it's high time because the global expenditure in the educational sector is growing
Source: HolonIQ

Getting used to the thought that education will be a $7 trillion industry in just three years, you are on the clock to start an educational technology company. Let’s go through the chief movers and shakers that set the pattern for change in the sector.

Education throughout the life

People want that learning is not a tedious, necessary measure but an entertaining process. It is possible to make education this way and at the same time attractive to investors with the help of technologies that are available in their variety on the market.

Lifelong learning brings grown-ups:

  • Knowing a little bit about everything to be market adaptive
  • Spotting new opportunities to fill knowledge gaps
  • Widening career perspective with adjacent skills

Self-motivated acquisition of knowledge during life by interests or for the sake of a profession is what people want. For adults, the reasons can be deepening knowledge in the profession, gaining new experience in hobbies, experimentation, and an interest in discovering something new to be proud of their achievements. Children are interested in everything if this “everything” is playfully delivered and fascinating. One thing is clear, an agiotage around lifelong learning catalyzes edtech startup ideas, and following one of them to create an elearning website is never a bad choice.

Picked academic demand for digital education

There were preconditions for digitization of education long before schools closed their doors for in-person instruction and moved classes online in spring 2020.

Technology penetration in schools was pretty high before the pandemic provoking to launch an edtech startup
Source: SpeakUp survey

During COVID-19, K-12 and higher education sectors experienced the most extensive growth because people had to master new technology tools to continue the educational process:

  • Teachers had to instruct students with a proper engagement on a computer from their living rooms in a way unfamiliar for the majority.

  • Students were not wholly prepared to fully switch to the remote mode suffering from a lack of motivation despite being native to technologies.

  • Parents wished to get a piece of relief delegating efforts on technology to take control of the learning process.

  • Schools started hunting for tools to have a go at distance learning.

  • Portable device adoption in education was growing demonstrably, mostly due to new opportunities from the internet connection.

Even though digital adoption snails comparatively to other sectors globally, it is forecasted that education spendings for digitization will reach $404 billion by 2025. The new technological landscape in K-12 and higher eds raises an ocean of new opportunities for startups to meet the needs of all stakeholders beyond creating a language learning app.

Investors adore EdTech

$10.76 billion is a figure of record-breaking venture capital investments that took off at an unprecedented clip by 2020.

$10.76 billion is a figure of record-breaking venture capital investments, which is promising for the edtech startup lanch now
Global VC deal flow in edtech. Source: Pitchbook

Yet on a pre-seed round, figures count $2.1 million to support Maqsad, a startup from Pakistan, aiming “to make education more accessible to 100 million Pakistani students.” It is a good ground for R&D and growth activities, isn’t it?

Leap, a US-Indian two-year-old startup focused on helping students with abroad education issues, raised $75 million in total in 2021 in Series B and C. Apart from intensive investors Sequoia Capital India and Jungle Ventures, Owl Ventures and Harvard Management Company joined the forces to supported EdTech undertaking, finding it promising.

Another example, Panorama Education, serves 25% of American schools, having backed with $60 million funding to provide an education software platform helping educational institutions to understand their K-12 students with surveys. In its turn, NoRedInk, a San Francisco-based startup, got a $50 million Series B support to help students get back on track with writing skills, which demonstrates the renewed interest of investors in the sector.

Zoomers are your trend-setters

“We should be the Zoomers” by the opinion of Megan Gerhardt, professor of leadership and management at the Farmer School of Business at Miami University. Named by Zoom and constrained by pandemic communication that was the most demanded during forced home isolation in 2020, the Zoomers are ready to be educated in a native to their virtual life in a social network way where they are always on their chatting.

To back it up with supporting evidence, Screencast-O-Matic recognized that technology explosion happens with youth first bringing up field professionals in good time. With orientation on students’ lifestyles, a company started a platform enabling both teachers and students to get interactive communication via video streaming with screen sharing in their classrooms.

A platform where educators can adapt their orthodox approach to delivering exciting, immersive content instead of dull lectures provided in a native to the Zoomers format is worth considering if you want to launch an edtech company.

People hunger for accessible and affordable education

While the prices for college tuition and fees increased with a pretty hefty rate of 32% for the period 2011-2019, according to the US Bureau of Labour Statistics, housing and textbooks, for instance, may claim for a significant budget share of the families.

Deliberating to launch an edtech startup, you can do a favor for millions of families. Be it a MOOC or digital tutorial hub, you can provide a less expensive offering combined with greater accessibility than a traditional one if you create a website like Udemy, for example. By betting on digital, you can attract the target audience with a quick update, revision, and distribution of educational materials as well as affordable course taking.

31 EdTech unicorns worldwide

Unicorns are young startups that were able to reach a capitalization of $1 billion in a short time. The term itself was coined by the founder of the American fund Cowboy Ventures Aileen Lee to underscore the rarity of the phenomenon in 2013.

Note: while this overview was being composed, the world got richer for one more unicorn.

Among over 800 unicorn companies, 31 are from the EdTech sector with a collective valuation of $91 billion, which shows the big time for the undertaking. The latest members of “the nine zeros club” are Emeritus with certified education from top-tier universities, upGrad global online higher ed to accelerate career, and GoGuardian for schools’ management.

Tutoring, language learning, corporate learning, test preparation, online post-secondary and curriculum, and career planning are impressive but far from the full list of clusters where you can find yourself to hit the unicorn list.

Are you excited about EdTech opportunities?

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EdTech startups that took chances and succeeded

Outschool, Cambly, Labster and other edtech startups are growing as mushrooms after the rain. To stir up you, we’ve covered three most inspirational startups from India, USA, and China.


Byju’s is an Indian edtech startup

Their path is a splashy story. Founded in 2011 by a married couple Byju Raveendran and Divya Gokulnath, a Bangalore-based educational platform, Byju’s provided learning programs for K-12 students. Its precise personalization and adaptation to the style and pace of every single student paired with a strong leadership vision allowed them to become a decacorn with a $16.7B valuation after the latest investment round with $150 million Series F in September 2021. Byju’s revenue from operations reached 82% in FY2020. The company continues attracting investments meanwhile acquiring tech companies to extend its portfolio.

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Yuanfudao is a Chinese edtech startup

While 2020 was a disastrous year for most companies, Chinese startup Yuanfudao hasn’t just grown and has become super successful. Its valuation reached $15.5 billion, experiencing a 200% year-over-year revenue increase, which made the project one of the most expensive in the world in online education. Starting with the idea of helping future civil servants prepare for exams, Fenbi (former name) has gradually grown into a multifunctional provider of pre-school, adult, and K-12 online education services known throughout China and beyond. The last round brought them $300 million, and Yuanfudao announced sponsorship of the 2022 Beijing Winter Olympics. Selling live courses can be pretty profitable, right?


Articulate is a US-based edtech startup

Articulate gave it another shot. Over 112,000 organizations, among which the Fortune 100 reps use the platform to create online courses for corporate training. The company initially took off with the life savings of CEO Adam Schwartz in 2002. The first outside investment came in July 2021 in a hefty amount of $1.5 billion, evaluating the company on $3.75 billion. A plug-in for PowerPoint turned into a software service with 119 million learners from 161 countries worldwide, proving any simple idea may have a big future. Articulate now dominates in course authoring apps building their business in the remote working model.

Key success factors by investors for an edtech company

As you can see, the landscape of education startup ideas and their geo widespread are broad. There is a niche in any corner of the world for creating an edtech company that can become a leader in its segment. Begs the question: how to launch an edtech company and grow faster?

7 tips on how you may grow your startup faster (Infographic)

Getting into business throws down the gauntlet. You’re in. A series of decisions and overcoming challenges is here to stay. On the race of “uppy-righty” charts in your pitches, follow these feasible tips.

Tips on how you may grow your edtech startup faster (Infographic)

How to monetize your EdTech app?

Business is about money, right? How adorable, full of passion, and sprinkled with a starlight duster your business idea is, it may cost nothing without the monetization. So stick with us here to know how to make money with your startup.

  1. Coursera demonstrated the freemium model with a paid advanced plan being given a taste by many.

  2. The paid subscription works well paired with a free trial when users can evaluate the service before turning to it for a long time. Peergrade, Mystery Science chose it.

  3. If you want to create an edtech company, consider a marketplace approach of Udemy that takes a 50% share of the creator’s revenue with a free course posting.

  4. The product business model of Chegg allows making money by offering to rent digital and hard-copied textbooks.

  5. Advertising is not new in a startup monetization, however, an ad-free subscription may bring an additional revenue stream.

  6. The institutional approach focuses sales on school administrators if they are your target audience. Market reps are IntelliBoard and Schoolzilla.

  7. The consumer approach of Scholastic uses schools as a lead generation channel allowing using an app for free in school and charging for home usage.

  8. The partnership model demonstrated by GoNoodle allows getting financial assistance from sponsors promoting children’s health.

  9. The B2B/B2C sales model of A Cloud Guru is oriented on engineers and engineers-in-training who want to deepen an online cloud computing skill set.

Within startup space, there are many more wide variants than wherever. We just opened the door slightly to clear up the opportunities. Probably, while we’re discussing the topic, some entrepreneur is inventing something significantly different right now. Be that one!

Where to take funding for your EdTech startup?

Angel investors

In post-pandemic investors activated in funding edtech startups seeing it as a global catalyst of elearning solutions. You can reach out to someone in the space directly or pitch on AngelList, Gust, Angel Investment Network, or U.S. Angels Investors.

Venture capitalists (VCs)

A global EdTech venture capital was $16.1 billion in 2020. VC investors and firms are interested in growing unicorns, so they invest large amounts in startups to get enormous returns back. Apart from money, investors can mentor you on business and introduce you to their network, which is also a valuable gesture. You will give them a share in your company and a voice of influence in key decisions. Owl Ventures, Rethink Education, GSV Capital, and Reach Capital are high-profile edtech backers.

Tips on how to pitch your edtech startup idea to investors


Crowdfunding is a popular way to get your first money to create an edtech company. It refers to small contributions from different people who expect a feasible bonus from you once the product or service is live. Appealing that control over the business is completely on your side, unlike with investors. Indiegogo, Kickstarter, and SeedInvest Technology are platforms where you can count on donations from individuals.


If you have some money and want to use it as an initial source of venture capital to build an edtech startup, it refers to bootstrapping. Remember above we narrated about Articulate, an edtech unicorn that bootstrapped on its own? Yes, you can take total control over your business, decide on your own and be independent of someone’s “making the rules.” Self-made entrepreneurs are a rare breed — a few resort to the use of individual capital, relying more on venture funding in startup booming times.

Corporate and government grants

Besides the most-talked-about investors, governments and corporations put education at the forefront. You are free to apply for grant funding to high-profile funds and programs. GrantWatch, GetEdFunding, Candid are databases with listed corporate grant funds to develop ed-tech innovations. As a case in point, Central Square Foundation currently supports Khan Academy and Nalanda Project in developing innovative products aimed at students. We believe that everybody can find something to start. Where there is a will, there is a way.

Accelerators and incubators

LearnLaunch, BoomStartup, NYU Steinhardt Edtech Accelerator have edtech-focused mentorship programs with up to three months duration for early-stage startups mostly. You have chances for $50k-170K funding to get your edtech company up and running. Normally, they take a small percentage of equity in your new company. Mentor support and intensive coaching with industry experts will immerse you into a business development atmosphere to reach your business goals professionally and swiftly.

Why Kno, SchoolGennie, Tutorspree and other EdTech startups failed

According to CB Insights, startups shut down mostly because of lack of capital for R&D, wrong market choice, red ocean of competitors, faulty business models, legal complexities. Sure, there the grey list of failures is much longer and so many challenges such as burnout, crashed pivot, discord among team members and investors can lie in the wait for startups as well.

Top reasons why an edtech startup may fail

Forewarned is forearmed. Even if you have an awesome idea and see it pretty clear how to create an edtech startup, you’d better check the following cases of failures of edtech startups before kicking off.

Startup, lifespan Failure Operation path
Kno 2009-2013 Competition, ignored digital trends Kno was focused on delivering mobile learning hardware and double paneled e-textbooks. Even pivoting to digital textbooks, Kno couldn’t take the competition with the emerged iconic iPad anymore. The final straw was Apple’s entrance into the educational sector with textbooks.
SchoolGennie 2013-2014 Lack of market experience, incorrect budget distribution SchoolGennie introduced an ERP for Indian schools to help make better decisions on schools. But they didn’t test their product-market fit. Lack of industry mentors led them to improper distribution of the budget and a number of failed pivots.
Tutorspree 2010-2013 Incomplete marketing and revenue model, risks ignorance Tutorspree was conceived as an algorithm-based platform for students seeking tutors in the area. A Y Combinator-backed alumnus, it had to wind down because of high competition, charging 50% of tutor fee, and seasonal demand.
Readmill 2010-2014 Failed business model, no market demand Readmill is a mobile app for reading that allows sharing highlighted extracts from ebooks and following books, users, and even authors. Pivoting from social reading to the book subscription model turned unviable for them.
Lernin Games 2017-2019 Wrong monetization and growth strategy Lernin Games introduced games for toddlers on a free basis shifting to a B2C subscription app with belated testing. It would have saved them to be leaner in office and team spendings.

You see, there are as many as year-olds and five-year-old experienced companies, funded well and fervid enough that closed at least, not managing to cope with challenges. Everybody does wrong things. We are all not perfect. But you can always lean on experienced partners like Aimprosoft.

Want to know more about creating an educational app?

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Steps on how to start an EdTech startup

1. Explore the edtech market: your niche is might be the most problematic group of customers

First and foremost, study the market, big players and main competitors in your niche. Consider diving into a blue ocean of opportunities to create your own market. Define your solution statement addressing one niche to solve one exact problem. AI-based algorithms, ML for swift decision-making, immersive learning, multi-layer management tools, to name a few, are examples of lines you can go with, be it a tool for parent-teacher communication or tuition solution for disabled kids.

Recently, an edutainment platform, MasterClass, pivoted with a focus on employers to appeal to the motivation of star employees, enabling chat with a celebrity coach. A niche can be hidden in the niche.

The hottest EdTech trends in the industry you can find in our article.

Read more

2. Come with the time-relevant business strategy

Hyper-focus on building a profitable rather than fundable company. It’s never excessive to recall Articulate, whose founders were centered around their idea and market demand in place of bragging of money raised, and after 20 years, attracted over $1,5B. Business model and value proposition are two interconnected things that have to be defined once you get down to business strategy development.

Changing the way of monetization is considered normal when entrepreneurs pivot to respond to market changes. So a cadence of timely actions with a couple of backup plans up your sleeve is what you need to start an edtech business.

3. Invaluable tech resources: find your development partner

There is nothing specific in edtech for the first sight. However, expertise in the domain of team members or your technology partner can extremely speed up involvement in the project, qualitative product delivery and growth. Building an in-house team or outsourcing a piece of development scope to a vendor like Aimprosoft qualified in the education domain, ensures that you are surrounded with like-minded, robust teammates. This mini checklist will help you define you vendor:

  1. EdTech expertise — professionalism is evident from the first communication even if a company can’t disclose clients’ names.
  2. Seniority level of staff — at Aimprosoft, 90% of developers are of senior level.
  3. Readiness to get to work — look for experts in the domain and related technologies; the right vendor has both categories.
  4. Familiarity with a startup pace — essential to take the same lead.
  5. Master of the modern tech stack — pay attention to the vendor’s service offering and media presence, sharing an opinion on tech solutions.

4. Think big, start small: progress over perfection with an MVP

Over a decade, the startup world has been worshiping a Lean Startup’s concept introduced by Eric Ries. You can build a minimal viable product (MVP), launch it to measure the feedback from first adopters, and go to the entrepreneurial learning of product progress with customers. In the circumstances of utmost uncertainty, which launching a startup is, this approach ensures against a mountain of mistakes related to customer needs, positioning, strategy, etc. Multiple iterations with improvements are way better to try your unique edtech business ideas than nailing a product that nobody has wanted to use for years.

How Aimprosoft can help start a survival EdTech business in 2022

Our clients come to the conversation with plenty of ideas that ignite both sides. That is the thing we love startups and are happy to help set out on a journey.

To make the first move right with a confident assistant is key to the successful delivery. There is a matrix of rules and regulations for protecting user data privacy, which we take into account elaborating on the edtech app development strategy. Following the ‘language of education’ tone helps us deliver more intuitive user-centric experiences to create an educational app during the design stage. Swaying your MRR and ARR also starts here.

Backed by a mature software vendor is a halfway win. We can help edtech companies opt for the right technology, implement it, and maintain to stand customer influx and scale up on time. By delivering LMS and educational solutions for students, we’ve witnessed the very eyes of how a small idea was growing into an investor adorable product.

In pursuit of growth, Aimprosoft is next to you, ensuring the integrity of the delivery-growth space.

Ready to take off?

Let’s do it.

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Experts and analysts around the world agree that online education and other EdTech segments will continue to grow exponentially over the next five years. Global challenges are pushing the industry towards change, and the pandemic is not the only one. Thus, it is known that by 2050 there will be two billion more graduates of schools, universities and other educational institutions in the world than today. The educational system must cope with the growing workload from year to year meanwhile. Write to us to find together how you can help the world with education.


Is it reasonable to go into a STEAM education developing startup?

STEAM (science, technology, engineering, the arts, and mathematics) forms the space of invention being one of the most demanded educational directions. Since they are quite complicated subjects, technology may help teach and learn in a more effective way.

What should I do if my startup idea fails someday?

There is a belief In Silicon Valley that a good entrepreneur is the one who failed more than once and got up off their knees to continue. There is always a chance for mergers and acquisitions if you decide to share the path and join your efforts in a partnership with other companies from the sector.

What are the best practices to build an edtech company without taking risks?

Uncertainty is the most typical thing when a business takes its first steps. We’d be lying if we said that you could avoid any risks. Natural disasters, an unexpected pandemic, a sharp turn in market demand to name a few, all can affect your business. However, implementing a risk management plan, at least, may protect the future, preventing you from various potential risks or events before they occur.

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