Marketing Director
đAIMPROSOFT â Marketing Director Opportunity!
We are looking for a strategic, data-driven and hands-on Marketing Director to take full ownership of our marketing function, strengthen Aimprosoftâs positioning in international markets and drive measurable pipeline growth.
This is a key leadership role with direct impact on our business strategy, demand generation and long-term growth.
Ukraine, Europe
đŻ Mission of the Role
- Build and execute a marketing strategy aligned with Aimprosoftâs business objectives and priority industries.
- Drive predictable marketing-sourced pipeline and improve lead quality in close collaboration with Sales.
- Strengthen Aimprosoftâs positioning as a trusted engineering partner for complex B2B solutions.
- Lead and develop an established marketing team, building scalable processes and a performance-driven culture.
- Own marketing performance, budget, analytics and continuous optimization.
đ Key Responsibilities
Marketing Strategy &Â Planning
- Develop annual and quarterly marketing plans with clear KPIs, priorities and deliverables.
- Maintain a rolling 90-day roadmap and manage resources across priority industries.
- Define and continuously optimize the marketing channel mix, including content, SEO, AIÂ search visibility, PR, social media, email, events, partnerships and paid campaigns.
- Own marketing-sourced MQLs, SQLs and marketingâs contribution to qualified sales pipeline.
- Improve MQL-to-SQL conversion and collaborate with Sales on lead quality and funnel performance.
- Launch and evaluate new marketing channels through structured experiments with clear budgets, hypotheses and success metrics.
- Focus on pipeline contribution and ROI rather than vanity metrics.
- Develop compelling positioning and messaging for complex IT services and technical solutions.
- Build industry-specific campaigns and content for telecom, transport, retail &Â logistics, energy &Â utilities, and healthcare.
- Lead thought leadership, PRÂ and executive personal-brand initiatives.
- Drive the development of case studies, industry pages and other proof-based marketing assets in collaboration with domain experts.
- Ensure marketing messages reflect Aimprosoftâs actual delivery capabilities.
- Partner closely with the Sales Director, Account Management and Delivery teams.
- Build and maintain a high-quality presales library: pitch decks, case studies, capability presentations, service one-pagers and event materials.
- Support executive positioning for strategic meetings, pitches and industry events.
- Support account-expansion initiatives with relevant messaging and marketing materials.
- Own marketing budget planning, allocation and optimization.
- Define marketing KPIs, dashboards, attribution and monthly leadership reporting.
- Track campaign effectiveness, pipeline contribution, conversion rates and marketing ROI.
- Develop effective marketing processes, automation and tooling.
- Drive practical AI adoption across marketing workflows and content production.
- Lead and develop an existing marketing team of nine specialists across content, growth, SEO, personal branding, design and web.
- Set quarterly objectives, establish accountability and provide regular performance feedback.
- Coach team members, manage external partners and ensure sustainable workload distribution.
đ„ What We Need From You
- English at C1 level or higher.
- 8+ years of experience in B2B marketing, including 3+ years leading a marketing function or team.
- Experience in IT services, software outsourcing, technology consulting or B2B SaaS targeting international markets (USA, UK, EU).
- Proven ability to translate business objectives into actionable marketing strategies.
- Demonstrated impact on marketing-generated pipeline, lead quality, conversion rates and revenue.
- Strong understanding of B2B demand generation across organic and paid channels.
- Experience positioning complex technical services and building industry-specific marketing strategies.
- Experience with account-based marketing or account-expansion initiatives.
- Strong sales enablement and cross-functional collaboration skills.
- Advanced understanding of funnel analytics, attribution, marketing KPIs and ROI.
- Experience owning marketing budgets, managing agencies and prioritizing investments.
- Practical experience applying AI tools and automation in marketing.
- Proven people management, coaching and performance management capabilities.
đ€ AI & Modern Marketing Tooling
- Confident hands-on use of modern AI tools in marketing workflows.
- Ability to identify and implement automation opportunities.
- Experience with marketing analytics, SEO tools, CRM systems and reporting.
- Ability to improve team productivity without sacrificing quality.
đ Nice to Have
- Experience marketing IT services within our priority industries.
- Experience building executive personal brands as a B2B business-development channel.
- Experience packaging technical services or launching consulting offerings.
- Familiarity with Ahrefs, GA4, Google Search Console, Airtable and B2B CRMÂ platforms.
đ What Success Looks Like
- Growth in marketing-sourced SQLs and marketingâs contribution to qualified pipeline.
- Improved MQL-to-SQL conversion and SQL forecast accuracy.
- Successful execution of marketing commitments across priority industries.
- Measurable improvement in marketing ROI.
- High adoption of marketing assets by Sales and Account Management.
đ€ Reporting & Collaboration
Reporting to: CEO
Close collaboration with: Sales Director, Account Management, Delivery and Industry Leaders.
đŒ What We Offer
- A leadership-team position with real ownership of marketing strategy, brand and budget.
- An established team of nine marketing professionals.
- A company with more than 20 years of experience and long-term international client relationships.
- Opportunities to develop industry-focused and AI-related marketing initiatives.
- Fully remote work from Europe or Ukraine, or office-based work in Ivano-Frankivsk.
đ§ Recruitment Process
Recruitment Interview â English Check â Leadership Interview â Test Task â Offer
Nikita Shevchenko
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