CASE STUDY
PlatformX Communications
A wholesale telecom management platform covering connectivity, ordering, and partner operations
Learn how a 15-year partnership turned a startup portal into the backbone of UK wholesale telecoms — through joint feature development, platform consolidation, and a full move to microservices — now serving 1,000+ partners.
Foreword
PlatformX Communications (PXC) plays a central role in the UK's wholesale telecoms market. Their platform gives over 1,000 partners — from broadband resellers to major telecoms providers — a single place to manage connectivity, orders, and services at scale.
Since 2010, our team has been a trusted development partner, working alongside PXC through two acquisitions, multiple rebrands, and years of continuous growth. We've helped shape their platform at every stage, from building the initial partner portal to centralizing operations and migrating to a microservices architecture. This way, PXC is now the country's leading wholesale telecoms provider with 60% of the broadband wholesale market.
Services provided
Web development, Project management, DevOps services
Team
Backend developers: 6, Frontend developers: 2, DevOps engineer: 1, Project manager: 1
Cooperation model
Dedicated team
Duration
In progress since Feb 2010
Industry
Telecommunications
Country
UK
Story
PlatformX Communications, formerly known as Virtual1, provides cutting-edge wholesale telecommunications services in the UK. After over 15 years of working together, we’ve helped grow their product from a start-up portal to a comprehensive solution that serves over 1,000 partners.
Today, their platform boasts advanced automation and multiple asset management tools that make it easier to deliver reliable and scalable network solutions to clients. Their comprehensive approach has made them one of the UK's most trusted telecoms service providers.
Our work on this project began in 2010, when Upshot, a British telecom startup, partnered with Aimprosoft to develop its initial portal for managing their client operations.
In 2015, Upshot was acquired by Virtual1 to improve scalability and functionality. Work continued as we modernized their platform, helping their in-house team migrate to a scalable microservices architecture and introduce advanced automation features.
A decade and a half later, we remain a reliable technology partner. Even after a second major acquisition by TalkTalk in 2022 and subsequent Virtual1 rebranding into PlatformX Communications (PXC). Throughout our long collaboration, we’re proud to have played a crucial role in their growth towards becoming the UK’s leading wholesale telecom solution. And to continue to help PXC deliver reliability, scalability, and innovative tools across the UK to serve thousands of customers.
Requirements & Challenges
Virtual1 (now PXC) wanted a competitive edge in the telecom industry, so their platform needed to offer seamless performance, security, and reliability. Their initial portal provided limited scalability and automation potential and lagged behind business goals. Our primary objective would be to modernize and scale their product to keep up with the demands of their fast-growing partner base.
Over the years, they required we shift focus to centralizing their platform and enhancing its capabilities and flexibility to support ambitious plans for more growth. As their partner base expanded across the UK, we concentrated on improving the platform’s reliability with features like 1Access and preparing for a transition to more modern tech without disrupting day-to-day operations.
When Virtual1 was acquired by TalkTalk in 2022, we worked with them to preserve the platform’s core functionality and value while expanding reach, improving offerings, and entering new markets. But new goals came with a fresh set of challenges: We needed to adjust their system to accommodate a broader audience, integrate rapidly advancing new tech, and further automate processes to support all PXC’s partners and their end customers.
- Migration from legacy systems: Their monolithic Liferay-based portal had to be replaced with a modern microservice architecture to improve scalability, security, and development efficiency.
- Stability amid innovation: The Aimprosoft team had to continuously adapt to industry trends, rapidly implement new features, and ensure seamless integration with legacy systems. All alongside best practices to minimize risk and maintain stability.
- Scalability: Their platform needed to withstand increasing load from over 1,000 partners while ensuring minimal downtime and optimal performance for PXC’s real-time telecoms services.
- Continuous feature development: We prioritized implementing new features alongside fresh tech and approaches while maintaining existing functionality. This step, in particular, created significant technical complexity and required strict adherence to best practices.
- Security improvements: After TalkTalk’s acquisition in 2022, new security standards became a top priority as we simultaneously addressed older gaps in their system.
Features
Admin panel
The admin panel is a comprehensive toolset that empowers PXC’s partners to manage users and networks they wish to include in their quotes. Administrators can create and maintain individual user accounts, define roles, manage suppliers, and much more.
Features
1Access
Features
Customizable dashboard
Features
Universal search functionality
Features
1Cloud & Security
Stack
- - Platform
- - Frontend
- - Backend
- - Databases
- - DevOps
- - Third-party tools
- - Additional tools
Project outcomes
Strategic collaboration has helped grow PlatformX Communications into a leading telecom company by providing exceptional scalability and efficiency to clients. Our work has helped drive impressive outcomes, setting new benchmarks in network coverage, order processing, and market impact around the UK.
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Flexible platform for over 1,000 partners
Through our continuous collaboration, PXC has evolved to serve over 1,000 partners, including prominent telecom providers and resellers. With a transition to microservices architecture and advanced solutions, we made operations more efficient for their partners, streamlining their service management and contributing to end-user satisfaction.
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Transition to modern technologies
The migration to modern tech transformed their platform, offering independent microservices for new features, and simplifying resource allocation and deployment. More efficient solutions improved overall scalability, security, and stability. And made for smoother updates, uninterrupted service, and enhanced security while prioritizing targeted growth and cost efficiency.
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Revenue growth enablement
By modernizing the platform’s architecture and automating key processes, we helped PXC improve revenue streams. Implementing 1Access and integrating Salesforce made user interactions frictionless and provided a more competitive resource to partners and end users.
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Scalability
The platform was designed to prioritize scalability for seamless and quick partner growth and system load. So PXC can scale effectively while maintaining service quality and operational reliability, especially during high growth periods.
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End-to-end solution
Together, we turned PXC’s platform into a robust ecosystem ready for new partners, services, and evolving business needs. Their newfound operational flexibility provides efficient onboarding processes, improved automation, and streamlined service delivery - so PXC can beat the competition.
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Automation as the platform’s core
We continue to replace manual tasks with efficient, automated processes for faster execution, minimized error rates, and boosted user productivity. As automation has forever been one of our core principles on PXC’s platform, it’s helped secure their competitive advantage as leaders in the market and played a key role in their success.
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