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Case study

Chrome extension for an AI-powered platform
Extension for an AI-based product that accelerates lead generation processes

Discover how our team contributed to the development of a Chrome extension that complements an AI-based data and dialing platform. Designed for agents juggling lead generation, outreach, and client communication, the solution enables seamless interaction with phone numbers and addresses directly on web pages. Built with React and browser-native tools, the product speeds up workflows, enhances productivity, and integrates effortlessly into users’ daily operations.

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Chrome extension for an AI-powered platform project mockup

Foreword

The European company partnered with Aimprosoft to build a modern solution for an AI startup. The idea was to simplify lead generation and client communication processes for real estate agents with AI technology. We agreed on developing a Chrome extension that would bring the functionality of the main product, the AI-native platform, to the popular browser.

The focus was on creating a high-performance solution that streamlines agent workflows and offers a seamless user experience. But we also had to ensure seamless integration with the main AI product and adherance to tight deadlines.

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  • Services provided

    Custom software development

  • Cooperation model

    Outstaffing

  • Duration

    August 2024 – October 2024

  • Industry

    Technology, Information and Internet

  • Country

    EU (Under NDA)

Story

The startup product was created to address a major challenge in commercial real estate: outbound calling is time-consuming, repetitive, and exhausting. Using their experience in software development, the business owners aimed to revolutionize voicemail as a scalable growth channel by integrating automation and AI. To bring their vision to life, this Chrome extension was built in two phases:

Version 1.0: MVP development
The initial version served as an MVP and was designed to test the feasibility of their idea. It included essential functionality like single phone number parsing, hover-based detection, and a lightweight interface developed by a single developer. This version laid the groundwork for scalability while providing early users with a streamlined way to handle outbound calls.

Version 2.0: Enhanced functionality
The second version introduced advanced features to fully unleash the platform’s potential. These enhancements included comprehensive web page scanning for multiple phone numbers and addresses, dynamic AI voicemail scripting, and an auto-dial feature capable of processing up to 100 contacts per hour. With a polished interface and refined functionality, Version 2.0 transformed the product into a robust tool for real estate professionals.

By integrating voice cloning technology, users could save hours of repetitive work during call sessions. The platform enabled agents to clone their voice, create personalized AI voicemail scripts, and efficiently reach their leads, ensuring every interaction felt tailored and professional.

The startup’s innovative approach to voice nurture and automation proved to be a game-changer for its users, delivering both efficiency and scalability in a traditionally labor-intensive process.

Requirements & Challenges

Requirements & Challenges

Aimprosoft assisted a European company in developing a Chrome extension for the existing AI-powered data and dialing platform. The goal of the product was to provide real estate agents with an efficient tool for handling lead generation and communication directly within their workflow. So, we got to work immediately.

Along the way, we encountered several challenges and one of them was related to the data exchange between the extension and the core platform. Initially, the company planned on using AWS services for those purposes. However, such an approach would have resulted in additional infrastructure costs. So, our team recommended opting for browser-native tools to reduce operational expenses and still maintain the high performance of the extension. Other issues that required thoughtful solutions were the following:

  • Accurate data detection: T Parsing diverse and often unstructured web content to identify phone numbers and addresses reliably.
  • Dynamic content handling: Managing dynamically loaded or hidden web page elements to ensure accurate real-time detection.
  • Seamless UI integration: Embedding the extension’s interface into various web layouts without disrupting the user experience.
  • Performance optimization: Ensuring minimal impact on browser speed and memory usage while processing page data efficiently.
  • Security compliance: Aligning with Chrome app and extension policies to guarantee smooth approval and deployment in the browser marketplace.
  • Scalability for future growth: Designing the extension with modular components to allow easy implementation of additional features and data types.
  • Cost-efficient data transfer: Finding a solution for seamless data exchange between the extension and the main platform without relying on backend infrastructure and avoiding extra expenditures.

“Aimprosoft successfully integrated the client's product's AI features and ensured real-time detection and processing using AI services. Aimprosoft delivered the project on time and communicated excellently. The team was highly motivated and skilled.”

Executive

Features

Features

featured images Surfact 1

Real-time data detection

The extension automatically identifies phone numbers and addresses on web pages in real time, allowing users to interact with the data without disrupting their workflows.

featured images Pecode 2

Country-specific phone number recognition

The extension categorizes detected phone numbers by country, making it easier for users to work with international contacts.

featured images Pecode 3

Web page scanning

A comprehensive scanning feature enables users to detect all phone numbers and addresses on a page and transfer them directly to the main platform.

featured images Surfact 4

Customizable mini-window integration

A lightweight, in-page mini-window allows users to process and transfer data seamlessly, without disrupting the original web page layout.

featured images Surfact 5

Secure data exchange

Secure data transfer between the extension and the main platform is achieved through Chrome’s PostMessage API, adhering to strict browser security standards.

featured images Surfact 5

Optimized performance

Designed to minimize memory usage and ensure fast browser operation, the extension works efficiently even on content-heavy websites.

Stack

  • — Platform
  • — Frontend
  • — Third-party tools
  • — Additional tools
  • React
  • React-hooks
  • React-context
  • Tailwind CSS
  • Chrome Runtime API
  • Chrome Extension Tools
  • libphonenumber-js
  • react-draggable
  • Git
  • npm
  • Webpack
  • ESLint

Project outcomes

Project outcomes

As the project progressed, the Chrome extension transformed into a powerful tool for real estate agents, streamlining lead generation and client communication directly from web pages. Our partnership unlocked maximum business value, including the following outcomes:

  • Seamless integration of AI functionality into real estate workflows: The Chrome extension successfully brought the core platform’s AI features directly to users’ web pages, enabling real-time data detection and processing without disrupting their workflow. This streamlined lead generation and communication for real estate agents.
  • Optimized performance for high-efficiency operations: The extension was carefully optimized to minimize browser memory usage and maintain fast page load times. These improvements ensured a smooth experience even on data-heavy web pages, boosting overall productivity.
  • Compliance with Chrome marketplace requirements: By adhering to Chrome’s strict extension guidelines, the project achieved a seamless approval and deployment process, ensuring the extension could reach its target audience without delays.
  • Improved scalability for future growth: The modular architecture of the extension supports future enhancements, such as adding new features or extending functionality for international markets. This approach secures long-term project maintainability and adaptability.
  • Enhanced user satisfaction and adoption: With its intuitive design, real-time data detection, and seamless workflow integration, the extension significantly improved user satisfaction. Agents could save time and focus on high-value tasks, driving greater adoption of the platform.
  • Cost-effective solution for data transfer: Our timely recommendation to leverage browser-native tools instead of AWS services prevented the European company from unnecessary operational costs. The selected PostMessage API enabled cost-efficient and smooth data transfer between the extension and the main platform.

Let’s talk

Looking to improve your operational efficiency? Use Aimprosoft's expertise in developing intuitive web solutions to help you achieve your business goals. Contact us now, and let's discuss how we can turn your ideas into seamlessly functioning digital solutions.

Email contacts@aimprosoft.com
USA: +1(484) 289 23 32
United Kingdom: +44 20 8144 4696

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