Optima Italia

Our collaboration with Optima Italia began in 2011 with a request to develop a custom Liferay theme, a focused UI initiative that marked the start of our long-term partnership.  After our team completed that first task, the scope of our responsibilities grew and we became responsible for building, expanding and maintaining a suite of Optima Italia’s interconnected systems.

We were tasked with balancing rapid delivery of new functionality with long-term ecosystem stability. This included modernizing aging components, keeping performance high as usership grew, and ensuring that mobile and web applications we built at later stages remained deeply integrated and consistent in handling data and user interactions.

Each solution brought unique challenges. The customer portal had to serve both individuals and businesses with a unified experience across utilities, telecom and insurance, while the Android mobile app had to support complex, multi-step contract flows for field agents. In both cases, the common challenge was to add features strategically, without disrupting Optima Italia’s workflows or customer-facing services.

Throughout this decade-plus of collaboration, our team has been responsible for maintaining high development standards across all solutions and making sure each product stays scalable and aligns with Optima’s evolving digital strategy.

• Unifying multiple services in a single customer platform: The customer portal had to support electricity, gas, mobile, internet, and insurance offerings, and ensure clarity, speed, and a coherent user experience for both individuals and businesses.
• Synchronizing real-time data for bills, usage and contract status: Our team was tasked with building a system that provides up-to-date information across all touchpoints, including downloadable bills, consumption graphs, meter readings and contract signature tracking, all rendered in an intuitive UI.
• Building a hybrid service model across digital and in-person channels: Optima’s products have to support a seamless customer journey, whether online or face-to-face. To make this possible, the customer portal and Android app had to work in parallel, with real-time sync and shared service logic to support customers and guide agents in the field. Our task was to make data structures, UX behavior, and backend infrastructure were consistent across both solutions.
• Refactoring the legacy Android app: At our developer’s initiative, we figured out the mobile codebase would benefit from a migration from Java to Kotlin—tens of thousands of lines of code—while preserving full app functionality throughout the migration. The goal was to improve development speed and app performance, reduce code complexity, and make future maintenance and scaling more efficient.
• Maintaining a structured, multi-step contract workflow: The app had to support a two-phase configuration and e-signature process for each customer contract, including collecting user data, configuring services, validating documents, and confirming contract finalization.
• Safeguarding sensitive data: Both the web portal and the Android app required tight security. This meant securing API requests with Spring Security and hashing logic on the backend, as well as implementing delayed syncing to ensure sensitive customer data remained protected and never lost, regardless of network availability.