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Case study

PR.Business
A unifying platform that helps businesses get found online

Explore how Aimprosoft helped PR.Business develop a robust, cloud-native platform built for regional business visibility. By focusing on scalable architecture, real-time data sync, and seamless third-party integrations, the solution empowers SMBs to manage listings, reviews, and subscriptions — all from a single dashboard — while supporting the company’s long-term growth and market expansion.

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PR.Business project mockup

Foreword

For many small and medium-sized businesses in the U.S., online visibility is make-or-break. But those without websites or social media often remain invisible to potential customers. PR.Business set out to change that by creating a centralized platform for managing business listings, reviews, and reputation — all from one place.

Starting with their concept, our team collaborated with PR. Business to design, build, and scale a robust B2B platform that now powers over 8 million listings and lets lesser-known, regional businesses maintain competitive visibility without investing in dedicated websites.

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  • Services provided

    Front-end development, Back-end development, DevOps services, UI/UX design

  • Team

    4 Backend developers, 3 Frontend engineers, 1 Tech lead, 1 Full-stack engineer, 1 DevOps, 2 UI/UX designers

  • Cooperation & pricing model

    Outstaffing

  • Duration

    May 2015 – February 2025

  • Industry

    Marketing, Public Relations

  • Country

    USA

Story

From the start, our collaboration with PR.Business was built on transparency and mutual trust. In this case, our partner came to us with a clear vision and set of technologies tailored to their internal expertise and long-term roadmap. While they initiated technology stack decisions our engineering leads thoroughly reviewed their choices, making sure they aligned with performance, scalability and maintainability goals.

Throughout the process, our team took full responsibility for backend and frontend implementation, while our partner remained closely involved in reviewing prototypes, validating flows and prioritizing features.

Communication followed Agile principles, with regular sprint planning, reviews and roadmap adjustments as the platform grew from an idea into a powerful digital product. We held twice-weekly sync meetings with our partner’s CTO for fast feedback loops and tight alignment throughout the development process.

Requirements & Challenges

Requirements & Challenges

When they reached out to our team, PR. Business set out to solve a clear problem: Small businesses without websites can be practically invisible online. Listing data is often fragmented, reviews are scattered across platforms, and managing reputation requires more time and technical effort than most SMB owners can afford. 

To address this, they needed a partner who could transform their idea into a working product and ensure it could scale. Key challenges included:

  • SEO-first architecture: Designing the platform specifically to help regional businesses appear in top search results by applying solid SEO practices.
  • Third-party integration ecosystem: Connecting the platform to services like Google Business Profile, Yext and Foursquare to support unified listing management.
  • Real-time update engine: Syncing updates instantly across all integrated platforms to keep business information accurate and consistent.
  • Intuitive user experience: Building a simple, responsive interface that gives owners full control over their businesses’ information and customer feedback.

“Aimprosoft helped us get setup and handle that scale. Being a huge directory, we receive a lot of attention from bots, which sometimes bring our site down. Our project manager from Aimprosoft was always quick to respond, which is great, considering the time difference. He has done a great job of not only identifying the problem but also recommending solutions and fixing things fast enough to not impact our clients. I was always given the opportunity to make a final call before implementing final solutions. Aimprosoft has been exceptional at communicating in time and providing an explanation for the reason behind an issue, as well as solutions for it. This has made my job a lot easier”

Director

Features

Features

featured images PR-Business 1

Business discovery and SEO optimization

Thanks to built-in SEO enhancements, many business profiles consistently appear in Google’s top regional search results, even for companies without websites. The platform supports full-text search across 8M+ entries, with filters by category, region and keywords. Schema.org Microdata helps search engines better understand and index content, while automated internal linking and materialized views further improve visibility.

featured images PR Business 2

Unified reputation management and real-time presence

Business owners can manage their presence across platforms like Google My Business, Yext, Foursquare and Vendasta from a single dashboard. Reviews across multiple platforms are aggregated into one interface, where business owners can track sentiment and respond directly. The system syncs changes in real time, minimizing inconsistencies across third-party directories.

featured images PR Business 3

Customizable business profiles with content tools

Profiles include editable details like services, hours, images, logos and payment methods. Owners can post promotional updates, run banner campaigns with CTAs and embed their profiles on external websites using custom JS widgets. Each profile is designed to be both mobile-friendly and SEO-optimized.

featured images PR Business 4

Subscription handling and role-based access

The platform supports paid promotional features through Braintree for secure, frictionless transactions. Business owners can grant role-based access to team members or agency partners to help manage listings and campaigns, all without sharing login credentials.

featured images PR Business 5

Built-in resilience and system monitoring

Real-time API health monitoring via Runscope and SMS alerts helps engineers respond quickly to outages. Cloudflare protects against potential DDoS cyberattacks and Kubernetes automatically scales resources under peak traffic conditions. Even atypical load patterns, like sync floods from third-party platforms, are managed without service interruption. 

Stack

  • — Frontend
  • — Backend
  • — DevOps
  • — Third-party tools
  • Angular.js
  • React.js
  • TypeScript
  • Node.js
  • PostgreSQL
  • Redis
  • Docker
  • Kubernetes
  • Google Cloud
  • CircleCI
  • Google Business Profile
  • Yext
  • Foursquare
  • Salesforce
  • Braintree
  • Twilio
  • Sendbird

Project outcomes

Project outcomes

As the project progressed, PR.Business evolved into a high-performance digital platform that helps regional businesses boost their online presence without the need for a website. Partnership with Aimprosoft delivered long-term value through technical scalability, real-time integrations, and user-first design — resulting in tangible business outcomes, including the following:

  • High visibility without a website:Businesses rank high in local search results and directories, even without standalone websites, thanks to deep SEO optimization and internal linking across 8M+ listings.
  • Stronger search performance: Listings frequently rank in Google`s top 3 for localized queries due to schema markup, fast-loading pages and search-friendly front-end architecture.
  • Efficient management: Owners save time and reduce effort by managing listings, reviews and updates on a single, intuitive dashboard.
  • Broad reach: Businesses improve visibility by syncing listings with trusted platforms like Google My Business, Yext and Foursquare — reaching customers wherever they search.
  • Improved scalability and stability: The cloud-native infrastructure comfortably handles traffic: at 70,000+ page loads per day and up to 500 API requests per second, with automated scaling for spikes.
  • Comprehensive analytics: Clear reports help business owners understand how customers find and engage with listings, enabling smarter, data-driven decisions.

Let’s talk

The most impactful partnerships start from a first conversation – so let’s have one!

Looking to improve your operational efficiency? Use Aimprosoft's expertise in developing intuitive web solutions to help you achieve your business goals. Contact us now, and let's discuss how we can turn your ideas into seamlessly functioning digital solutions.

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    Contact us directly via

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    Visit our HQ in

    Cyprus, Nicosia, Griva Digeni, 81-83 Jacovides Tower, 1st floor

    Meet our representatives in

    The UK, Spain, Bulgaria, Poland, and over 15 other European countries